TopRank Online Marketing

Lee Odden

Online Reputation Book Review: Repped by Andy Beal

Lee Odden on Mar 13th, 2014     Online Marketing, Reputation Management

Online Reputation BookMany years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing.

As Google became a powerful reputation engine, the need for individuals and brands to monitor and manage their online reputations increased too.

Today, with billions of internet users empowered to post content anytime, anywhere, the articles and presentations we originally published on Online Reputation Management (ORM) are even more important today. And yet there are thousands of brands and even more individuals that are oblivious and in dire need of ORM.

Ashley Zeckman

Trackur: 5 Clever Ways You’re Probably Not Using Social Media Monitoring

Ashley Zeckman on Aug 14th, 2012     Online Marketing, Social Media, Social Media Tool

[Sponsored Post: Trackur is an online reputation management and social media monitoring tool.  This post is from Andy Beal, CEO of Trackur.]

When it comes to social media monitoring, I’m going to assume that you’re already monitoring your brand name, the names of your key executives, and, perhaps, your most important products. If not, you do not have permission to read the remainder of this article, until you have these set up at Google Alerts, or your favorite social media monitoring tool. ;-)

OK, for the rest of us, I want to show you 5 clever ways of using social media monitoring that you’ve probably not considered.

1. Find your industry influencers

Lee Odden

Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative

Lee Odden on Sep 13th, 2010     Guest Posts, Online Marketing, Reputation Management, Social Media

social media monitoringNote from Lee: This guest post comes to us from Andy Beal, CEO of social media monitoring tool Trackur and coauthor of Radically Transparent: Monitoring & Managing Reputations Online. Andy and I have known each other for many years and in fact, Andy was the first “famous” SEO blogger I had the opportunity to meet in person. He was gracious, helpful and very smart then and continues those traits today. He literally wrote the book on Online Reputation Management and I appreciate his willingness to share practical insights into the world of social media monitoring.

Social media monitoring. Reputation monitoring. Buzz monitoring. Call it what you want, but it’s all the rage. All the cool kids are doing it! However, friends don’t let friends monitor social media without first teaching them the six critical steps that most companies overlook.

Lee Odden

SES Chicago: Internet Marketing Tips for 2010

Lee Odden on Dec 9th, 2009     Online Marketing, Search Engine Strategies

faces of ses chicago 2009 Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year.  While many conferences are down in attendance, SES Chicago actually beat last year’s numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES.

There are many ways to get value from attending a conference but one that is especially important, and often overlooked, is the ability to connect with industry thought leaders and ask important questions.

While roaming the sessions, exhibit hall and networking events at SES Chicago, I did just that and decided to use my trusty iPhone 3GS to capture some insights on what marketers should be focusing on or considering in 2010.

TopRank Online Marketing

Online Reputation Management: Living Radically Transparent with Andy Beal & Dr. Judy Strauss

TopRank Online Marketing on Mar 8th, 2008     Online Marketing, Online PR, Reputation Management

radically-transparent-tilt.jpg

In the film Hollywoodland, Adrien Brody plays a private eye tasked with determining whether TV star George Reeves, famous for playing Superman, did indeed commit suicide or, as his mother suspects was murdered. Brody’s character remarks that if the biggest headlines are insisting that Reeves’ case is indeed closed, the only way to reopen it is to sway public opinion to the mother’s side by manufacturing their own headlines, simply too large to ignore.

I was reminded of this scene, and how far we’ve come in a relatively short amount of time, while reviewing Andy Beal & Dr. Judy Strauss’ excellent new book “Radically Transparent: Monitoring & Managing Reputations Online.”

Lee Odden

Pubcon Session: Blogger Reporter Panel

Lee Odden on Dec 7th, 2007     Blog Marketing, Blog Optimization, Blogging, Pubcon, TopRank Agency News

Blogger Reporter Panel
If someone has a better photo, please link in the comments

On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.

Mike McDonald
Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about blogging in the SEO industry as well as blogging as a marketing tool. There were some good points about using blogs as a public relations tool as well as some debate about hosting team blogs separately or all under the company domain name.

Rand Fishkin
There was some nice back and forth with Andy and Rand plus great questions from Mike and the audience.

Celebrity Audience: Bill, Lisa, Jane, Tamar

Lee Odden

Interview with Andy Beal of Marketing Pilgrim

Lee Odden on Dec 18th, 2006     Business of SEO, Interviews, Online Marketing, Reputation Management, Search Marketing, SEO, Spotlight on Search

Spotlight on Search: Interview with Andy Beal

andy-beal.jpg I’ve known Andy Beal via blogging and search marketing conferences for a while now and had the privilege of speaking with him on a SEO Blogger and Reporter panel at the last WebmasterWorld Pubcon in Las Vegas.

While I had great respect for Andy’s accomplishments at building search marketing companies and developing top notch blogs, his performance during the panel was genuinely impressive. His grasp of the big picture and business aspects of search marketing were/are very insightful. My public relations firm has even hired Andy for some consulting on reputation management and I am happy to recommend him.

Lee Odden

Wednesday Search News Links

Lee Odden on Dec 13th, 2006     Marketing Industry News, Online Marketing

Andy Beal lets the cat out of the bag with “Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007″. What the hell is he doing giving such advice away for free?? :)

Mike McDonald of WebProNews interviews Rebecca Lieb from ClickZ and new Editor in Chief of Search Engine Watch.

Sean X. Cummings from Ask.com calls bull$#@! on 3 marketing strategies over at iMedia Connection. Check out the “Billy Badass” sunglasses on Sean!

Chris Winfield to write for SEO Buzz Box – Aaron scores!!!

Rand shares (most) of his kickass Firefox sidebar. Thank you Rand for all that you do!

The new Search Engine Land web design is officially launched.

Yahoo has issued a new weather report.

Lee Odden

SEM Scholarship Winner Announced

Lee Odden on Nov 10th, 2006     Marketing Industry News, Online Marketing, Social Media

This morning Andy Beal announced the winner of the SEM Scholarship contest he’s been running the past month:¬† Ben Wills for “The Five Pillars of Social Media Marketing“.

As one of the judges for the scholarship, you might imagine that an article about social media would attract my attention and it did.¬† Ben walks away a $6,000 scholarship prize, which in reality, will be worth far more because of the additional knowledge he’ll gain. One on one consulting with Andy Beal alone, is probably worth the six grand.
Ben is not the only winner in this scholarship promotion, Andy Beal and Marketing Pilgrim walk away with a ton of new inbound links, traffic, subscrbers and industry visibility.  Not that Andy needs any more of that. :)

Lee Odden

MarketingPilgrim 2.0

Lee Odden on Oct 29th, 2006     Blogging News, Online Marketing, Online PR, Reputation Management

marketingpilgrim.gif
It only took 5 years, but Andy Beal has finally come over to the world of WordPress for his blog, MarketingPilgrim. Previously, Andy ran SearchEngineLowdown.com on Google’s Blogger platform, building it up to one of the top SEO blogs on the Internet. Then after going out on his own, started MarketingPilgrim.com using the same tools.

The new design sports links to Andy’s consulting services of which I now have first hand experience. My public relations agency recently engaged Andy to provide some training via webinar to our PR team on the subject of brand monitoring and reputation management. Eight of our staff were in attendance and I have to say, Andy knows his stuff. Not only is he a great consultant on SEO firm management and search marketing, but he has established himself as a subject matter expert on the topic of brand monitoring and competitive intelligence as well.

Lee Odden

Search Marketing Links 102906

Lee Odden on Oct 29th, 2006     Interactive Marketing, Link Building, Marketing Industry News, Online Marketing, SEO

Andy Beal comes over to the dark side and launches a new blog design using WordPress.

Rae posts an excellent interview with Brian Prince of BOTW.org.

Gord Hotchkiss of Enquiro does it again with a great article on search marketing reaching critical mass in a follow-up to his previous “Cross the Chasm” article.

Aaron Wall posts “Trusted vs Untrusted Links” and follows up with another “vs” post, “Tactical SEO vs Strategic SEO“, which is excellent, but has more to do with SEO for sites/blogs whose business model is ad revenue than advice most business web sites can take advantage of. Great advice all the same though.

3 Link Bait Lessons from a Master Link Baiter” SEO Black Hat.

Lee Odden

New Search Engine Marketing Scholarship

Lee Odden on Oct 2nd, 2006     Marketing Industry News, Online Marketing, Search Marketing, SEO

Are you the next big thing in search engine marketing? Then head over to Marketing Pilgrim for Andy Beal’s new Search Engine Marketing Scholarship Contest.

Andy asked me if I would be interested in judging articles submitted and of course I said yes! Other judges include: Rand Fishkin, Mike Grehan, Jennifer Grappon & Gradiva Couzin, Kim Krause Berg, Robin Nobles, Barry Schwartz, Aaron Wall and David Warmuz. You can read the press release, or check out the details below:

The contest will run throughout October and entrants will be asked to submit an article on the subject of search engine optimization, paid search advertising or social media optimization. The winner will receive a scholarship valued in excess of $5,000 which includes:

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