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Lee Odden

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

Lee Odden on Sep 15th, 2014     Content Marketing, Interviews

Ann Handley

The bell has rung and class is in session.

The topic? Creating content. In particular, ridiculously good content.

Your professor for this essential business skill is none other than Ann Handley, Chief Content Officer of MarketingProfs, the largest marketing community on the web. During the incredibly busy week that was Content Marketing World, Ann took the time to exceed my expectations (once again) and shine her bright light of wisdom on the power of good writing.

In business and in life, writing is an essential part of communications – no matter how digital, virtual and science fiction we get in our communications. That’s why Ann’s new book launching today, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, is so timely.  From Twitter to White Papers to books in print, Ann has smart, actionable advice for us all.

Lee Odden

Audience and Oysters – Ann Handley on the Power of Growing Your Audience for Content Marketing

Lee Odden on Aug 19th, 2014     Content Marketing, Guest Posts

Audience Oysters

It is with great pleasure that I share today’s post with you from a fellow fan of Instagram that I respect and admire a great deal.

Ann Handley is a long time friend who is not only smart, funny and a great keynote speaker, but she is also the Chief Content Officer at MarketingProfs. An amazing writer, Ann is the best-selling co-author of Content Rules and the author of a new book that I highly recommend: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (due out Sept 15).

On top of all that, Ann is a regular contributor to many of the conference eBooks we produce and has had us create one for MarketingProfs in the past. I’m excited to say we’ll be creating one for the MarketingProfs B2B Forum this year as well, covering “What’s Next” in B2B marketing.

Lee Odden

Infographic: How to Grow Your Audience -10 Tips from Facebook, MarketingProfs, ExactTarget, Copyblogger

Lee Odden on Aug 13th, 2014     Content Marketing, Content Marketing World

audience development

How many millions or even billions have been poured into creating content over the past 5 years? Do you think that number will be less in the next 5?

And what percentage of those budgets were spent on audience development?

Making great content is important, but analyzing target audiences for insights and growing communities to receive that content is essential.

Sometimes the world of content marketing can seem as confusing as a Mad Hatter’s tea party. We may never know why a raven is like a writing desk, but we can certainly shed some clarity on the importance of audience development for content marketing.

To do that, I reached out to 10 of the top marketing minds in the content marketing world to get their insights into the importance of considering your audience for content marketing strategy as well as tactics for growing your audience.

Lee Odden

Wicked Smart Interview with Ann Handley of MarketingProfs

Lee Odden on May 8th, 2011     Content Marketing, Interviews, Online Marketing

Ann HandleyIf you’re looking for one of the most influential and “wicked smart” voices in online marketing, Ann Handley is an easy conclusion. Add a sense of humor and brilliant writing skills and she’s easily #1 in my book. A journalist and co-founder of ClickZ, you’re more likely to know Ann as the Chief Content Officer for the wildly popular MarketingProfs which boasts over 388,000 subscribers. Ann is also co-author with C. C. Chapman of one of my favorite marketing books, Content Rules.

A perk I enjoy most from blogging and working in this industry is getting to meet and know smart marketers. Smart + funny just takes it to another level and you can count on Ann for plenty of both. Along with the accomplishments, contributions, influence and energy she brings to our industry, Ann is genuine and grounded, plus she’s not afraid to “tell it like it is”. I appreciate those qualities a great deal.

Lee Odden

Content Marketing Tips from 5 People Who Know

Lee Odden on Jan 19th, 2011     Content Marketing, Online Marketing

content marketingContent Marketing is a hot, hot topic right now as are social media, mobile and local.  Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is.

The recent kudos for TopRank’s Online Marketing blog in the areas of Content Marketing (#1 on Junta42 list) and Social Media Marketing (#2 on Social Media Examiner list), made me remember what a great network of smart, accomplished, “walk the talk” content marketers I get to connect with.  So, I reached out to a few of the people I respect most in these areas to share a single tip on Content Marketing for the benefit of readers trying to make sense of where it might fit in their mix:

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