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Lee Odden

Wicked Smart Interview with Ann Handley of MarketingProfs

Lee Odden on May 8th, 2011     Content Marketing, Interviews, Online Marketing

Ann HandleyIf you’re looking for one of the most influential and “wicked smart” voices in online marketing, Ann Handley is an easy conclusion. Add a sense of humor and brilliant writing skills and she’s easily #1 in my book. A journalist and co-founder of ClickZ, you’re more likely to know Ann as the Chief Content Officer for the wildly popular MarketingProfs which boasts over 388,000 subscribers. Ann is also co-author with C. C. Chapman of one of my favorite marketing books, Content Rules.

A perk I enjoy most from blogging and working in this industry is getting to meet and know smart marketers. Smart + funny just takes it to another level and you can count on Ann for plenty of both. Along with the accomplishments, contributions, influence and energy she brings to our industry, Ann is genuine and grounded, plus she’s not afraid to “tell it like it is”. I appreciate those qualities a great deal.

Lee Odden

Content Marketing Tips from 5 People Who Know

Lee Odden on Jan 19th, 2011     Content Marketing, Online Marketing

content marketingContent Marketing is a hot, hot topic right now as are social media, mobile and local.  Along with being a popular focus for marketers, there’s really a deluge of information being published and it’s not always clear what the best advice is.

The recent kudos for TopRank’s Online Marketing blog in the areas of Content Marketing (#1 on Junta42 list) and Social Media Marketing (#2 on Social Media Examiner list), made me remember what a great network of smart, accomplished, “walk the talk” content marketers I get to connect with.  So, I reached out to a few of the people I respect most in these areas to share a single tip on Content Marketing for the benefit of readers trying to make sense of where it might fit in their mix:

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