TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Pubcon Video: Melanie Mitchell AOL

Lee Odden on Dec 7th, 2007     Interviews, Online Marketing, Pubcon, Spotlight on Search, Video Interviews

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

YouTube Preview Image

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Lee Odden

Is Yahoo Courting AOL Again?

Lee Odden on Oct 29th, 2006     Marketing Industry News, Online Marketing, Yahoo

boy_and_girl_gazing_at_moon.jpg
Via TW, Fortune reports that Yahoo may be resuming talks with AOL about an acquisition as a play against rival Google.

“FORTUNE has learned from multiple sources that Yahoo! recently approached Time Warner (parent of FORTUNE’s publisher) about buying America Online – essentially trying to jump-start talks that broke down a year ago. A source close to Yahoo disputes that Yahoo approached Time Warner and says that there are no active conversations between the two companies.”

The story also offers speculation about what Yahoo’s next moves might be:

  • Sell to Microsoft
  • Merge with eBay
  • Stay the course

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top