Pubcon Video: Melanie Mitchell AOL

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

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Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Is Yahoo Courting AOL Again?

Via TW, Fortune reports that Yahoo may be resuming talks with AOL about an acquisition as a play against rival Google.

“FORTUNE has learned from multiple sources that Yahoo! recently approached Time Warner (parent of FORTUNE’s publisher) about buying America Online – essentially trying to jump-start talks that broke down a year ago. A source close to Yahoo disputes that Yahoo approached Time Warner and says that there are no active conversations between the two companies.”

The story also offers speculation about what Yahoo’s next moves might be:

  • Sell to Microsoft
  • Merge with eBay
  • Stay the course