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Lee Odden

Optimize your blog for the iPhone and iPod Touch in Five Minutes

Lee Odden on Feb 4th, 2008     Blogging

iPhoneYou can’t deny that Apple is re-defining the mobile web. The iPhone and iPod Touch are full fledged web browsers and there are lots of people using them. So, why don’t you take 5 minutes and optimize your WordPress blog for the iPhone and iPod Touch?

Step 1 – Install iWPhone. This plugin and theme combo automatically detects the iPhone or iPod Touch and serves up a specific theme optimized just for those screens. All you have to do is install it and activate it. When an an iPhone or iPod stops by, your site will be ready.

Lee Odden

Safari 3 Brings WYSIWYG Editing for Mac and Windows

Lee Odden on Jun 21st, 2007     Blogging

Safari 3, now for Mac and PC, recently came out in beta form. Included in this release was the ability for users to use visual editors also know as WYSIWYG (what you see is what you get) editors. No longer do Safari users have to know code to make basic formatting in blog posts.

Safari WYSIWYG Editor
Safari 3.0.1 Beta on Windows XP

I’ve tested it in WordPress 2.2 and it works great.* As far as I understand, previous versions of WordPress don’t support Safari’s rich text editing. Testing it out under 2.0.10 confirms this.

I also tested out Blogger and had no issues. They seem to be on board with the Safari 3 crowd too.

TypePad however didn’t seem to support rich text editing with Safari yet.

Lee Odden

Tagging Turns Two

Lee Odden on Jan 9th, 2007     Blogging

Technorati CakeTechnorati announced tagging just two years ago! I found it hard to believe that tagging is only two years old. But on the web, I guess two is much longer than I think.

“Tags are a simple, yet powerful, social software innovation. Today millions of people are freely and openly assigning metadata to content and conversations. Unlike rigid taxonomy schemes that people dislike, the ease of tagging for personal organization with social incentives leads to a rich and discoverable folksonomy. Intelligence is provided by real people from the bottom-up to aid social discovery. And with the right tag search and navigation, folksonomy outperforms more structured approches to classification”
- Technorati’s Tag Announcement two years ago.

TopRank Online Marketing

Session: Big Ideas for Small Sites & Small Budgets

TopRank Online Marketing on Dec 7th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, SEO, SEO Tips, Social Media

This session covered things from what a small business owner should be paying attention to, what you shouldn’t, and gave ideas, tips an information for the small business owner. All great tips to consider when trying to compete with the larger companies.

  • Stop algorithm chasing and forget about magic formulas like % of keywords on the page.
  • Link age is becoming more and more important.
  • Click backs becoming more important. Example: If someone clicks on your listing in Google, then returns seconds later to the Google results, it tells the engine that that ranking wasn’t a good match for that person.
  • Latent Semantic indexing is becoming more important.
  • Speak the customers language and don’t just optimize for search engines.
Lee Odden

Google CEO Joins Apple Board of Directors

Lee Odden on Aug 29th, 2006     Google, Marketing Industry News, Online Marketing

Lots of interesting news today. First Danny making a big move and now this about Google’s CEO, Eric Schmidt joining the board of directors at Apple. Via Tuaw and thanks to Thomas.

You’ve got to love the mutual adoration quotes:

“Eric is obviously doing a terrific job as CEO of Google, and we look forward to his contributions as a member of Apple’s board of directors,” said Steve Jobs, Apple’s CEO. “Like Apple, Google is very focused on innovation and we think Eric’s insights and experience will be very valuable in helping to guide Apple in the years ahead.”

‚ÄúApple is one of the companies in the world that I most admire,‚Äù said Eric Schmidt. ‚ÄúI’m really looking forward to working with Steve and Apple‚Äôs board to help with all of the amazing things Apple is doing.‚Äù

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