This session covered things from what a small business owner should be paying attention to, what you shouldn’t, and gave ideas, tips an information for the small business owner. All great tips to consider when trying to compete with the larger companies.
- Stop algorithm chasing and forget about magic formulas like % of keywords on the page.
- Link age is becoming more and more important.
- Click backs becoming more important. Example: If someone clicks on your listing in Google, then returns seconds later to the Google results, it tells the engine that that ranking wasn’t a good match for that person.
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