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Lee Odden

Army Golden Knights: Jumping in to Social Media

Lee Odden on Aug 27th, 2010     Online Marketing, Social Media

Lee Odden Jump Army Golden Knights
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently┬áGreg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own Army story: “Would you like to go skydiving with the US Army Golden Knights?”

Who are the Golden Knights? In 1959 13 men joined together to form the Strategic Army Corps Sport Parachute Team, to compete in the communist dominated sport of skydiving. The team performed so well that on June 1, 1961 the Army made them an official parachute team and the Knights (men and women) have been wowing audiences at air shows ever since.

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