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Lee Odden

Small Business Guide to Optimizing Universal Search

Lee Odden on Oct 11th, 2007     Ask, Google, Microsoft Bing, Search Engines, SEO, SEO Tips, Yahoo

SMB Universal Search Engine Optimization
The buzz in the search marketing media and increasingly, the business press, on the importance of unified or universal search is gaining momentum and is unavoidable. Small and medium sized business web site owners and webmasters are now presented with the challenge of making sense out of the recent rash of search engine interface and functional improvements and how to adjust their online marketing efforts accordingly. Many are not sure what to do. Hopefully this short guide will shed light on the fundamentals and give some basic direction on next steps.

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SES Keynote: Ask.com CEO Jim Lanzone

TopRank Online Marketing on Aug 21st, 2007     Ask, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines

Tuesday’s SES’s keynote was with Jim Lanzone of Ask. He talked briefly about the past, present and future of Ask.com.

SES 07 Keynote with Ask

Jim stated that they’ve seen great growth since launching Ask 3D. They feel that they are the fastest growing in their category. Ask is not as concerned with beating the others at market share, they are more concerned with getting satisfying results back to the searchers. After launching ask 3D they are finding that about 50% of their users are not clicking on the web results but rather on of the other offerings on the page. Jim also pointed out that they are trying to get as much information above the fold as possible. To do this theyare putting content where other search sites are putting ads.

Lee Odden

Ask Morphs into Ask3D

Lee Odden on Jun 4th, 2007     Ask, Marketing Industry News, Online Marketing

ask.com 3d

Ask.com has upgraded to a new interface called, Ask3D. The 3D makes reference to the three panels of information on the search results page. Ask X was the development playground for Ask3D and includes some interesting features including the display of search results from specialized data sources that are unique to the query.

At first glance, the big difference between Ask X and Ask3D is the initial interface. Ask X is a search box and nothing else. Ask3D provides categories for Web, Images, Ask City, News, Blogs and the extras: video, maps and shopping. The search results page is very similar with 3 columns.

ask3d-mpls.gif

There are a number of improvements including the binoculars function showing larger preview images, one click saving to your Ask favorites and in some cases, the ability to play video clips from the third column search results.

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