ask jeeves

Barry Diller Keynote at SES NY 2006

Barry Diller Danny Sullivan
Photo Credit Jim Boykin

Keynote presentation at Search Engine Strategies New York with Danny Sullivan and Barry Diller of IAC. Diller’s company acquired Ask Jeeves in 2005, now rebranded as

Diller: I have always liked I just felt they needed to drop the Butler (drop baggage). The butler limited the opportunity for as a mass market player in search. He does not intend to change the “Ask” brand.

If it’s like everyone else, it doesn’t have a reason for being. Like when he started Fox, Diller didn’t want to make another of the same big networks. He Wanted to make something different.

Ask is differentiated by the way it works from the other engines. Market share doesn’t matter, relevancy does. Diller invites people to try and see for themselves.

Ask Sans Butler

IAC’s has launched the new, clean version of their site sans butler today. New features include:

  • A new homepage design
  • The Toolbox, a new feature on the homepage that provides shortcuts to more than 20 search tools
  • New and improved Maps and Driving Directions
  • Encyclopedia search
  • Web-based Desktop search

The “edit tools” feature is pretty slick actually.

Requisite press release quote:

“Today’s launch is a pivotal moment in our history, ensuring a well-known and much-loved search engine continues at the forefront of the evolution of the Internet search market,” concluded Lanzone. “With the new, coupled with the backing of our parent company IAC/InterActiveCorp, we have developed a platform for the future of search where new search tools and content will be increasingly integrated within the search engine to meet consumer demand.”