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Lee Odden

Content Marketing Book Review: Audience, Relevance and Search

Lee Odden on Oct 13th, 2010     Book Reviews, Content Marketing, Online Marketing

audience relevance searchA few months ago, the PR folks working with IBM Press sent me a copy of “Audience, Relevance and Search: Targeting Web Audiences with Relevant Content” by a trio of authors: James Mathewson, Frank Donatone and Cynthia Fishel. I have somewhat of a connection with IBM Press because of editing the Social Media Marketing chapter of Mike Moran and Bill Hunt’s Search Engine Marketing Inc., 2nd Edition. (Interview)

Funny Story: Fast forward to Oct 13th and I’m on my way through the MSP airport to catch a plane to Las Vegas where I’m speaking at Blog World New Media Expo. I complain on Twitter about $36/day parking (highway robbery in my book) and James Mathewson chimed in with advice on parking at Terminal 2. Ironically, the book I picked out to read on the plan was Mathewson’s “Audience Relevance and Search”. On top of that, James is a fellow Minnesotan and we’ve never met or had any kind of correspondence before. Writing this review was simply meant to be :)

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