Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now).
Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.
To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets. In fact, a recent Forrester study found:
- Less than 20% of marketers insert keywords into the filenames of videos on their sites
- Even fewer marketers write keyword-rich captions or create online video libraries