TopRank Online Marketing

TopRank Online Marketing

5 Twitter Tips for Staying Authentic and Transparent

TopRank Online Marketing on Sep 28th, 2009     Microblogging, Online Marketing, Social Media, Social Media Smarts, Social Networking

Twitter Tips for Staying Transparent Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.

Check out these 5 Twitter tips for staying authentic and transparent:

1. Reveal who’s behind the Tweets. It doesn’t necessarily matter who it is—the CEO, the social media manager or a marketing intern. It just matters that the person is in fact a person. Putting a face and name behind your Tweets through a photo and brief bio can help followers relate to and connect with your brand.

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