If you work in the B2B marketing world, content is one of the most important tools you have to create awareness, nurture and convert prospects to customers. For proof, look no further than the recent CMI & MarketingProfs industry survey for 2014 that reports 93% of B2B marketers use content marketing.
Part of gaining confidence in the right direction for your B2B content marketing efforts means asking and answering the right questions. Not just for your potential customers, but internal questions to open doors of consideration for your content marketing strategy.
Here are 5 essential questions many marketers are facing now and my answers to consider. I invite you to think of your own answers and share them in the comments.