Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.
Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand:
1. Create Two Way Conversation – Rather than using Facebook to simply push out news at the audience, spend time understanding the challenges potential customers face. Search online using keywords and monitor other social tools like Twitter to find out current concerns the target audience is facing. Be a resource to potential customers by providing content and insight that will help them alleviate the problems.