b2b facebook marketing

5 Tips on Better Facebook Marketing for B2B Companies

B2B Facebook, Marketing B2B, Social Media B2BFacebook has been a great tool for reaching consumers directly for many B2C brands.  But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.

Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand:

1. Create Two Way Conversation – Rather than using Facebook to simply push out news at the audience, spend time understanding the challenges potential customers face. Search online using keywords and monitor other social tools like Twitter to find out current concerns the target audience is facing.  Be a resource to potential customers by providing content and insight that will help them alleviate the problems.

Tips on Video: B2B Facebook, Social ROI & Repurposing Social Content

While traveling recently in New Zealand and a short stay in Sydney, Australia I shot a few videos offering social media marketing tips. Check them out below and you can also view many other tips videos and interviews we’ve done with search and social media marketing experts on the  TopRank Online Marketing YouTube Channel.

Tips on Social Media ROI from Sydney Australia near the famous Opera House & Sydney Harbour Bridge. Sorry about the wind, it messed with the audio a bit. I need to get a Zi8 and a microphone!

Common B2B Facebook Myths from Rangitoto Island, off Auckland, New Zealand. (From an old Army bunker near the mouth of a 600 year old volcano actually)

Which Flavor of Social Commerce Is Right For You?

Social Commerce Flavors

Photo credit: timtak via Flickr

Social Commerce is a very hot topic right now with numerous blog posts, articles and even a few events focused on ecommerce and social media.

Adding ecommerce functionality to social sites is something that I’ve wondered about for quite a while:

“What I’d like to see more of is the availability of basic ecommerce functions as plug ‘n play options with major blog software packages. Blogs are good for business, big and small and I think there’s a lot of opportunity for business and value for consumers with ecommerce blogs.” Dec 28, 2005.

Too bad I wasn’t more of an advocate for social commerce since, but then again, consumers haven’t really responded well to shopping implementations with social media sites until recently, if at all.