Finding a way to influence your prospects, customers, and company advocates is an essential part of doing business in today’s digital world. Finding different methods of creating influence is essential with complex purchasing processes often present with B2B marketing.
Fortunately, we have the insight of savvy B2B marketers who are out in the field, developing, testing and implementing best practices that are willing to share with our readers here at Online Marketing Blog.
To that end, next up in our series of B2B Marketing expert interviews is PTC’s Alan Belniak. As Director of Social Media Marketing, Alan focuses on product lifecycle management developing strategy and innovating the right mix of social media tactics to create influence and and value with their business customers.