b2b marketing case studies

B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

BMA Speakers

For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There’s a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce.

The need to innovate isn’t owned by B2B marketers of course – CMOs are looking hard at differentiating their marketing and digital marketers are always looking ahead to see what marketing trends are worth exploring, experimenting with and adopting.

Making sense of it all takes time, so as part of my prep for the event, I’ve curated a nice mix of helpful resources, thoughts about future B2B marketing trends and even some case studies.

20 B2B Content Marketing Examples and Case Studies for 2015

KillerContentAwardsCover

We know that 93% of B2B marketers were using content marketing in 2014. That number is up just a tick from 2013 and will likely climb again in 2015. But what does this slow trend mean for content marketers in the B2B world?

It means that it’s time to step up their content game. It’s no longer enough to simply produce “more” content. Now is the time to produce killer content that knocks the competition out of the water.

If you’re looking for great B2B content marketing case studies, we’ve published 11 killer content examples here and 12 more here. We’ve also collected 20 more B2B content marketing examples from the 2015 B2B Content2Conversion conference. Below you will find a brief example from each winning entry including one for TopRank Online Marketing. I think you’ll find some great ideas and inspiration, just like I did.

12 B2B Content Marketing Examples and Case Studies for 2014

Killer B2B Content Marketing

Content Marketing has long been a staple for the B2B Marketing world with an increased boost in popularity due to changes in consumer information discovery and consumption. Over 90% of B2B marketers are using content marketing according to CMI and MarketingProfs. Far more research is conducted before sales contacts are made providing B2B companies an opportunity to satisfy buyer information hunger with some killer content.

But what works and what doesn’t? What are B2B brands, big and small, doing to achieve results with content marketing? Those are great questions we’re answering every day through our own work with B2B companies and through industry examples.

For some inspiration for your B2B content marketing programs, check out these mini-case studies from the 2014 C2C Killer Content Awards, which include a mix of brand content marketing program examples and the results they produced. From print to video to coordinated multi-channel content programs, there’s a nice variety here.