TopRank Online Marketing

Lee Odden

B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips

Lee Odden on Sep 28th, 2012     B2B, Marketing PR Conferences

b2b marketing innovation

Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”? Maybe you’re losing interest with prospects because corporate chest beating about products and services just isn’t enough anymore?

There’s a growing movement amongst progressive business to business marketers to break free of stale and antiquated digital marketing tactics. While consumer product marketing has long been associated with more interesting and compelling marketing efforts, modern B2B marketers include numerous companies that are creating amazing programs to attract, engage and convert business buyers with infotaining content, compelling social engagement and memorable calls to action.

Lee Odden

B2B Marketing & Innovation: What’s Missing? Share Your Best Tip

Lee Odden on Sep 20th, 2012     B2B, Marketing PR Conferences, Online Marketing

B2B Marketing Innovation“There’s a common belief that it’s tougher to come up with new marketing ideas for B2B than for consumer products. But most experienced marketers know that innovation exists within B2B as much or more as it does with B2C marketing – just in different ways.  Please share a tip on how companies can come up with new and innovative ideas for their B2B marketing efforts.”

That’s the question I posed to some of the top B2B marketing professionals for the MarketingProfs B2B Marketing Innovation eBook project that TopRank Online Marketing is working on. The B2B Forum is coming up fast in Boston Oct 3-5 and there’s more interest now than ever, in how to innovate.

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