Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”? Maybe you’re losing interest with prospects because corporate chest beating about products and services just isn’t enough anymore?
There’s a growing movement amongst progressive business to business marketers to break free of stale and antiquated digital marketing tactics. While consumer product marketing has long been associated with more interesting and compelling marketing efforts, modern B2B marketers include numerous companies that are creating amazing programs to attract, engage and convert business buyers with infotaining content, compelling social engagement and memorable calls to action.
“There’s a common belief that it’s tougher to come up with new marketing ideas for B2B than for consumer products. But most experienced marketers know that innovation exists within B2B as much or more as it does with B2C marketing – just in different ways. Please share a tip on how companies can come up with new and innovative ideas for their B2B marketing efforts.”
14 Comments