According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things:
First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it.
Second, it means competition to stand out with your brand’s content is only going to get harder as more companies adopt content marketing best practices and mature in their skills.
As companies evolve from simply recognizing the important role of content and experimenting with it, to achieving content creation competency and quality, the need to optimize content marketing skills becomes increasingly important. But where can B2B marketers find new ideas and expand their opportunities to grow content marketing capabilities?



Valentines Day is a holiday that some people look forward to, while others dread it’s very existence. Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion funnel full?

[We're trying something different and including this sponsored post from 
Nobody likes to make a mistake or fail at something. Even so, the beauty of an error is the fact that you can learn from the experience. It’s even better if you can learn from someone else’s gaffe – before you make a similar blunder.
The final interview in our series on 
Finding a way to influence your prospects, customers, and company advocates is an essential part of doing business in today’s digital world. Finding different methods of creating influence is essential with complex purchasing processes often present with B2B marketing.
When most marketers think of innovation it usually refers to improving upon or coming up with a new way of accomplishing a particular goal. Perhaps it’s updating a marketing process, or introducing new services or solutions to better meet customer needs.
“There’s a common belief that it’s tougher to come up with new marketing ideas for B2B than for consumer products. But most experienced marketers know that innovation exists within B2B as much or more as it does with B2C marketing – just in different ways. Please share a tip on how companies can come up with new and innovative ideas for their B2B marketing efforts.”





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