B2b-search-marketing Tag Category | Online Marketing Blog

SES NY Session: B2B SEO Tactics

2 Comments | Posted by Jolina on Mar 19th in Marketing PR Conferences, Online Marketing, SEO |

B2B Search sessions (both organic and paid) can be few and far between, so any time it exists I’m sure to plant myself in the front row.Â The B2B Tactics session was moderated by Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers included:

Patricia Hursh, President and Founder, SmartSearch Marketing
Barbara C. Coll, CEO, WebMama.com Inc.
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Karen Breen Vogel, President and CEO, ClearGauge

With B2B SEO being a sweet spot for the team at TopRank, hearing from other industry leaders about how they have effectively executed for such companies is certainly relevant.

With 64%of search engine users searching for business information, it’s surprising that B2B isn’t more widely covered.

SES NY Session: B2B SEO Tactics

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Ten Tips for Lead Generation Landing Pages

25 Comments | Posted by Lee Odden on Sep 27th in Online Marketing, Pay Per Click |

Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of our PR agency M&O and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.

With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.

Ten Tips for Lead Generation Landing Pages

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