TopRank Online Marketing

Jolina

SES NY Session: B2B SEO Tactics

2 Comments | Posted by Jolina on Mar 19th in Marketing PR Conferences, Online Marketing, SEO |

B2B Tactics Session at SES NY 2008

B2B Search sessions (both organic and paid) can be few and far between, so any time it exists I’m sure to plant myself in the front row.  The B2B Tactics session was moderated by Jeffrey Rohrs, VP, Agency & Search Marketing, ExactTarget

Speakers included:

Patricia Hursh, President and Founder, SmartSearch Marketing
Barbara C. Coll, CEO, WebMama.com Inc.
Adam Goldberg, Co-Founder and Chief Innovation Officer, ClearSaleing
Karen Breen Vogel, President and CEO, ClearGauge

With B2B SEO being a sweet spot for the team at TopRank, hearing from other industry leaders about how they have effectively executed for such companies is certainly relevant.

With 64%of search engine users searching for business information, it’s surprising that B2B isn’t more widely covered.

Lee Odden

The Fox, Social Whirl, Cutts Smackdown, UGV, B2B and PRSA Webinar

Comments | Posted by Lee Odden on Jan 28th in Search Industry News |

Sometimes a Monday blog post deserves a good collection of links:

  • The Fox on viral link building and listening to your audience
  • Smackdown on Matt Cutts re: spanking SEO blogs
  • Jeff Jarvis @TheGuardian and the social whirl driving the development of search
  • eMarketer says B2B’s are buzzing over Marketing 2.0
  • Vox on Video: Measuring engagement of user generated video
  • SEO Lowdown on the LED: “You’re doing the SEM industry a dis-service by characterizing the level or complexity of SEO work according to the size of a company.”
  • Grehan Clickz’s the SEO and Public Relations connection. Mike, what took you so long? :)
  • Speaking of PR and Search, be sure to check out Himler, Bradfield, Miele and Odden @PRSA Webinar on PR and Social Media Feb 26
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