Oftentimes marketers budget, plan and implement online marketing tactics in silos. When it comes to SEO, Social and Content Marketing – integration is the best practice and that means a tremendous competitive opportunity. Why Social Media and SEO for B2B? The intersection of social media and search engine optimization is a perfect match for B2B Marketer for several reasons:
Long B2B buying cycles have always involved engagement through content. The opportunity for coordinated Social SEO is in part inspired by buyer information discovery, consumption and sharing habits that have changed with the influence of social technology and search.