Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips


From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg.

While Snapchat is a major hit among pre-teens and teenagers, usage of the platform is growing among adults—especially Millennials. According to a BI Intelligence report, 45% of adult Snapchat users are 18-24, with another 26% between 25-34 in age. And recently there’s been a big uptick in users over the age of 35.

Marketo Summit Session: Destroying the 7 Myths of B2B Social Media by Jay Baer

Jay Baer's Session at 2012 Marketo Summit

Jay Baer Keynotes Wednesday Lunch Session at 2012 Marketo Summit

There has long been a widely held (and incorrect) belief that social media is a B2C sandbox. ‘Stay out B2B marketers, this social thing has nothing to do with you.’ Of course, there have been countless studies that have documented B2B marketers successes in driving results in social.

With the notion that social is only for B2C debunked, in its place now are new myths. Each chalked-full of misinformation and hyperbole regarding B2B’s ability to implement, engage and monitor social. Jay Baer, President of Convince & Convert, lead a high-impact and high-energy presentation at the Marketo Summit aimed to call-out and ‘destroy’ some of the more prevalent myths.

The session was titled ‘Destroying the 7 Myths of B2B Social Media‘, and here are the 7 myths Jay shared.