More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza.
From opening night festivities on the Lawn Court, to the closing panel session, B2B content wishes, wisdom and wit was shared among the more than 400 conference attendees and their social media audiences.
How About That Weather?
For those of us who traveled from the Midwest or the East Coast, weather was a common-ground topic, and probably 90% of the conversation starters. Coming from zero-degree Minnesota, the weather was a good way to break the ice (pun intended.)