b2b video

10 Of the Best Kept Secrets to B2B Videos from #SESCHI

SES Chicago - B2B Video SecretsDid you know that 42% of business executives have made a purchasing decision based on an online video? In fact, 60% of execs will watch a video, before the ever read the text on the screen. Wow!

In the last session on the first day of SES, I was pretty excited to learn the secrets to B2B video success from Peter La Motte from GeniusRocket (@geniusrocket).  You see, I hear from clients all the time reasons why video isn’t a larger part of their marketing mix.

Top 3 Reasons B2Bs Give for Why They  Can’t (or Won’t) Do Video

  1. Video is too much work!
  2. B2B is too boring for video
  3. Video doesn’t drive sales