Editor’s Note: The next in our series of guest posts from SEM professionals comes from Jon Miller, VP of Marketing at Marketo. Marketo is a client of our PR agency M&O and provides B2B marketing automation software in the form of pay per click management, landing page optimization and integration with salesforce.com.
With Jon’s B2B software marketing expertise, excellent work both on his blog Modern B2B Marketing and as a contributor on Search Engine Land, I asked if he could write up a guide for search marketers that would provide actionable advice for readers on the topic of landing pages.
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