Confession: I am an email junkie. Ok, more accurately, I have is a strong appreciation for a well-crafted email campaign. My favorite types of emails to receive are on the topics of digital marketing, apparel and food.
I’m Not the Only One
Sorry marketers, the statistics don’t lie. Here’s a couple to whet your appetite:
- 74% of smartphone owners use their devices to check email (Gartner)
- 51% of email opens are on mobile devices (Litmus)
- 68% of Gmail and Yahoo opens are coming from mobile devices (Litmus)
Unfortunately, other email marketers are not the only sources vying for the attention of your consumers. Mobile users have access to a seemingly limitless list of apps, content and sources for information.