It continues to amaze me how many clueless or sloppy PR pitches we get week in and week out. Just last week it ranged from obvious typos/grammatical errors to claims that a story was exclusive and unreleased when a quick check of Google Blog Search showed nothing less than 10 blogs had already posted on the topic. While these are not necessarily dealbreakers for coverage, the one that will guarantee a visit to the trash bin is blatant spin.
Public Relations Spam and the Bad Pitch
Posted by Lee Odden on Dec 4th in Online Marketing, Online PR, Rant |
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