Online Marketing Blog

Photo Credit Jim Boykin

Keynote presentation at Search Engine Strategies New York with Danny Sullivan and Barry Diller of IAC. Diller’s company acquired Ask Jeeves in 2005, now rebranded as Ask.com.

Diller: I have always liked Ask.com. I just felt they needed to drop the Butler (drop baggage). The butler limited the opportunity for Ask.com as a mass market player in search. He does not intend to change the “Ask” brand.

If it’s like everyone else, it doesn’t have a reason for being. Like when he started Fox, Diller didn’t want to make another of the same big networks. He Wanted to make something different.

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Barry Diller is giving the keynote this morning at SES and it will be available live from my favorite internet radio station, WebmasterRadio.FM. The keynote is at 9am EST so be sure to visit WebmasterRadio.FM and click the “tune in” button. A podcast of the SES keynote with Barry Diller will be available shortly after.

I ran into Daron Babin last night and there are few, more enthusiastic (or experienced) search marketers/entreprenuers in our industry quite like him. He and Brandy Shapiro have done some amazing things with WebmasterRadio.FM the past 2 years, and there’s more in store.¬† Hopefully, I’ll have details on that in a future post.

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IAC’s Ask.com has launched the new, clean version of their site sans butler today. New features include:

• A new homepage design
• The Ask.com Toolbox, a new feature on the homepage that provides shortcuts to more than 20 search tools
• New and improved Maps and Driving Directions
• Encyclopedia search
• Web-based Desktop search

The “edit tools” feature is pretty slick actually.

Requisite press release quote:

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