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Ashley Zeckman

Facebook Timeline: How Target, Ford & Best Buy Embraced Change & Won

Ashley Zeckman on May 29th, 2012     Facebook, Online Marketing, Social Media

It has been nearly 2 months since the official launch of Facebook’s Timeline for Pages.  In that short amount of time Facebook has seen a lot of changes ranging from Facebook’s IPO, to the Pages Manager and new camera applications for mobile.

One of the most important factors when running an online marketing program is adaptability.  Sometimes we’re given a significant warning of a social media platform’s change or the changes have little impact on the marketing value of the platform.  But other times we may not be so fortunate.  With Facebook in particular, the landing pages and sub-pages that many companies were relying on were no longer available as a means of marketing to customers once the new timeline was implemented.

Lee Odden

Social Media Marketing Best Practices from Best Buy

Lee Odden on May 28th, 2010     Online Marketing, Social Media
Brad Smith

Brad Smith Best Buy

Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely.

The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person, founder of Social Media Breakfast.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

Lee Odden

Aggregating Social Media: Best Buy Connect

Lee Odden on Feb 9th, 2009     Online Marketing, Social Media

 best buy connect

Whether you think “social media” is an overused term (yes, it is) or it’s a fad, or the evolution and revolution of the web, you don’t have to look far anymore for abundant examples of how companies, organizations and the U.S. Government are going social.

Social media can involve a variety of platforms and media ranging from social networks to blogs to image and video sharing. These forms of social technologies have been in use for years, individually and together in the form of integrated social media marketing campaigns or social media newsrooms.  

Lee Odden

MiNterview with Gary Koelling from Best Buy on Social Media

Lee Odden on Sep 25th, 2008     Interactive Marketing, Interviews, Online Marketing, Social Media, Social Media Smarts


Gary Koelling at a MIMA Event

It’s social media interview week here at Online Marketing Blog and we have another excellent interview with a social media sage just for you.

Gary Koelling is a blogger, Twitterati, public speaker and a social media pathfinder. He’s also Senior Manager, Social Technology at Best Buy. Best Buy is undoubtedly one of the “best” known brands in retail and in particular with many of the gadget-geeky readers of Online Marketing Blog. After seeing Gary speak at a MIMA event (pictured above) I thought it would be interesting to get a few of his insights as a social media evangelist within a large company as well as advice for others.

Lee Odden

Playstation 3 Baby!

Lee Odden on Dec 23rd, 2006     Online Marketing, Rant

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I couldn’t help myself. The Best Buy employee walking around the games area with a Playstation 3 under his arm was just too tempting. I was there to buy a Nintendo Gameboy Advance game for my oldest and I had to ask, “How many of those PS3’s do you have?”. The BB guy said “6”. I said, “I’ll take it”. And walked out of the store with 1 game, 3 Blu-Ray movies, an HDMI cable and a 60 gig PS3.

Somehow I’ll rationalize this as a purchase for the kids, but who’s kidding who? I know what a stand alone Blu-Ray DVD player costs right now, so in my mind, this was a good deal. Besides, we used our old PS2 for movies 90% of the time anyway.

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