TopRank Online Marketing

Thomas McMahon

SES San Jose: Search Behavior Update

Posted by Thomas McMahon on Aug 20th in Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies |

The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site.

Search Behavior Update Panel

Here are a few of the thoughts shared:

John Marshall

  • It’s hard to get good search behavior update unless you have access to a search engine or HitsLinks.
  • Lots of people look at the keywords area in analytics. This shows a narrow view of activity.
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