TopRank Online Marketing

Alexis Hall

Keyword Modeling Analysis To Engage Your Audience – #SESSF Bill Hunt

Alexis Hall on Aug 15th, 2012     Online Marketing, Search Engine Strategies

Keywords are the core of your search engine marketing strategy. Most of us know the basics when it comes to brainstorming, generating and finalizing a list, but how can your company get beyond the basics and focus on advanced keyword analytics. The main focus of the presentation by Bill Hunt (@billhunt) at SES San Francisco focused on moving beyond data and focusing on consumer intent.

When we type in a specific inquiry we expect to find what we are looking for, but often paid search results fail us. In order to capture the user who may be disappointed by search results, marketers can better use keywords leveraging advanced keyword modeling.

Advanced Keyword Modeling

  1. Understand the ‘voice of the customer’
  2. Effectively map your content with query and query intent

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