Universal search isn’t coming, it’s here. As searchers use their favorite search engine, they are seeing more than just web results. Movies, photos, news and much ore is showing up in regular search and you need to be ready.
Greg Jarboe of SEO-PR talked about how all the rules have been re-written and we need to learn how to use this to our advantage and watch it closely as it evolves. From a PR aspect, all press releases need to be optimized for search engines as they have a greater chance of showing up in the regular results that just a few months ago. Press releases also need to have pictures included as they can get picked up too. A quick search for Hillary Clinton on Google shows a few pictures that aren’t very flattering. Optimizing better photos could easily correct this, but not enough PR agencies are paying attention to the new universal search results. There are more items showing up than many people realize. Greg also stated that a blog post is quickly becoming the new press release in many industries.
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