- Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
- Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
- Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.
Blogging, Online Marketing