SEO and Interactive Marketing

“Why Media Buyers Must Understand SEO” by Tessa Wegert over at ClickZ addresses how blogs and viral marketing are effective linking tactics and therefore important for search marketing.

Increasingly, I am seeing the creative aspect of search marketing growing in importance. SEO grew out of IT because so many technical issues existed causing sites not to rank well. Now search engines are better at indexing a wider array of file formats and more sophisticaed urls. Off page factors such as links are just as or more important as technical SEO.

Viral marketing and link bait are pretty much the same thing and it’s the creative side of search marketing that will generate the most value as the industry matures. Great content is the best linking strategy whether that content exists on your site or somewhere else and links back to you.

Updated Blog Marketing Tools

Thomas (TwisterMC) has updated a few of our public tools for blog marketing.

First, the RSS Feed Button Maker has been updated with additional support for Textpattern, MovableType and Blogger.

Also, we’ve launched a new Social Bookmark Links Tool. This is a fantastic new tool that allows you to easily create links embedded with your blog post urls for over 30 social bookmark and tagging sites.

Why would you do that? Social bookmark sites like del.ico.us, digg, furl and others offer the opportunity for visitors to bookmark blog posts to a shared bookmark web site. Each bookmark by users is a vote for a page. Those “votes” can drive traffic to your blog post and can also help rankings since each bookmark is a link.