There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it. In fact, there are a tremendous number of business blogs that are not realizing much of their potential visibilty on the web. Why? Because they’re not optimized.
This is very much the same scenario that occurred with web sites in the late nineties. Back then I worked with a company that sold web sites – lots of them. But after getting the site up and running, the traffic didn’t come by itself. So we figured out optimizing for search engines and that was the start of my SEO career. Blogs can generate traffic without search engines, but WITH search engines it can be even better.