Blog-pr Tag Category | Online Marketing Blog

PRSA Digital Impact: Not All Blogs Are Created Equal

7 Comments | Posted by Lee Odden on Jun 10th in Blogging, Online Marketing, Online PR, PR Conferences, Public Relations |

This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.

Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.

Jason: What are three things you want to know?

Less tools and tactics and more to how you’re applying this, illustrating the value of it
More about blogger relations
Strategy and context. Enough about tools. Are blogs for every organization?

PRSA Digital Impact: Not All Blogs Are Created Equal

7 Comments

No Blog? Missed Opportunity

5 Comments | Posted by Lee Odden on Jan 30th in Blog Marketing, Blogging, Online Marketing, Online PR, Public Relations |

Yesterday one of our account managers emailed me about a very nice hit (mention in an article) for a media relations client (way to go Bill!) in a prominent technology publication. This pub has an online version and the topic was pretty provocative.

I did a quick search on Google blog search and noticed a significant number of blogs buzzing about this topic. It would be a great opportunity for the client to participate in those threads of dialogue and present their unique perspective. Doing so with a blog post to link back to offering more details would be a great way to connect with a community that cares deeply about the topic. Except one thing. The client doesn’t have a blog.

No Blog? Missed Opportunity

5 Comments