With millions of blogs and other social content to compete against, the challenge of standing out can seem overwhelming for business and personal bloggers alike.
But it doesn’t have to be a mystery for customers to find your corporate blog. If you have interesting and useful things to say, there is an audience seeking that very information.
The connection between social media and blog promotion for companies is logical: Publish a blog post and then tweet it out or post a link to Facebook, LinkedIn and Google+.
But there’s more to making your business blog findable than just sharing links through social channels. That’s why focusing solely on the promotion of blog content after it’s published is like a hamster running on an exercise wheel. The ideal is to be intentional and planned yet also opportunistic. And to scale those promotion efforts, it’s essential that two or three times as much time is spent growing social networks than actually promoting content to them.