As blogs become more important sources of information and competition for users’ time and attention against mainstream media, many marketers and public relations practitioners continue to stumble about the blogosphere like a bull in a china shop.
Online Marketing Blog gets about 5-10 pitches per week on average, which provides more than enough of a sample on how blogs are getting pitched these days. What’s the verdict? It doesn’t look good.
A few of these pitches are right on or just lucky. Many are simply crap. Some come from friends but never make it to a post. Some are from complete strangers, but are very relevant and get in. Some are borderline where I’m interested, yet I never hear from that company again.