TopRank Online Marketing

Lee Odden

Ask.com Blog and Feed Search

Lee Odden on May 31st, 2006     Ask, Blogging, Blogging News, Marketing Industry News, Online Marketing, RSS

Ask.com Blogs and Feeds Search

The long awaited Ask.com Blog Search Engine has finally launched. There are two iterations: One for Ask.com in the form of another right side option. The other within Bloglines.com. The Ask.com blogs and feeds search is directed more towards general users. The Bloglines versions offers more advanced options for “prosumers” as Kaushal Kurapati from Ask.com called them in our preview call.

Key features include the use of Ask.com “expert rank” which breaks the web into communities and defines subject specific link popularity. This is combined with Bloglines.com subscription data to determine relevance in blog and feed search results.

Another key feature is the quality of content. Ask.com Blogs and Feeds search is available in 20 languages with 4-6 million articles indexed per day. There are 1.5 billion articles indexed overall. Blogs and feeds that are indexed only include the feeds that Bloglines users have subscribed to.

Lee Odden

Sphere Blog Search Engine Goes Live

Lee Odden on May 2nd, 2006     Blogging, Online Marketing

Sphere

I signed up for a Sphere beta account late last year. I played with it a bit and like many “Web 2.0″ apps, found it interesting, still in development and then I moved on. However, Andy Beal recently made a post about Sphere, so I checked it out again.

Today, Sphere V1.5 has been released and is publicly available. What’s new in this version:

  • custom range histogram;
  • sphere it bookmarklet that makes it easy to find blog posts that relate to what you’re reading on the Web;
  • top queries this hour/ this week;
  • RSS for search results;
  • community feedback buttons throughout the site;
  • expanded related media verticals including podcasts (Yahoo! API), books (Amazon API), and photos (CNET Webshots API);
Lee Odden

BOTW Does Blog Search

Lee Odden on Mar 1st, 2006     Blog Marketing, Blogging News, Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

blog search engine
Yesterday at the New York Search Engine Strategies conference I ran into Brian Prince, CEO of Best of the Web (BOTW.org), who clearly have plenty of fans as evident from all the black, long sleeve t-shirts worn by conference attendees. In fact, they ran out the first day of the conference and had to get more.

A few months ago, BOTW.org launched a new blogs directory. Yesterday, they took the next step and added search to the directory. You can search by posts, tags or blogs.

I agree with Brian that the blog search engine problem really hasn’t been solved yet. Technorati and Google Blog Search are the two I use most, but the emphasis on recency as an indicator of relevancy muddles the search results. Plus there’s so much blog spam. To their credit, Technorati has released some new features recently, including favorites and a “relevancy” slider tool, which shows they are continuing to improve.

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