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Lee Odden

Blog Optimization – SES San Jose

Lee Odden on Aug 8th, 2006     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, RSS, Search Engine Strategies

SES San Jose
Moderated by Detlev Johnson of Position Tech, this panel included: Stephan Spencer of NetConcepts, Rick Klau of FeedBurner and Amanda Watlington of Searching for Profit.

First up was Amanda with yet again, a unique presentation. There is still lots of unclaimed territory with blogs.

Less than 6% of Fortune 500 companies are blogging according to SocialText. 35% of companies plan to start a blog in the next year.

RSS distributes content and drives traffic.

Build your feeds right from the start. Questions to ask:
- How many feeds are necessary
- How much content is needed to keep it fresh
- Should you publish an excerpt or the full feed
- Will the feed include other media
- How will you propagate the feeds initially and on an ongoing basis
- How to measure performance

Lee Odden

25 Tips for Marketing Your Blog

Lee Odden on Jun 15th, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

  1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
Lee Odden

Blogs for SEO

Lee Odden on May 19th, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO

In the past I’ve written tips about marketing business blogs with an emphasis on content, frequency and distribution. Just like with optimizing web sites for better search engine rankings, there’s an abundance of information and tips on how to use blogs for business.

As far as business blogs go, the two implementations that I see most often are blogs as a component of SEO or blogs as a public relations tool. Granted, this bias is a manifestation of the focus of my company’s blog consulting practice, but I think the insight into what’s been working can benefit any type of blog.

Lee Odden

Blog Optimization

Lee Odden on Mar 22nd, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tools

There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it. In fact, there are a tremendous number of business blogs that are not realizing much of their potential visibilty on the web. Why? Because they’re not optimized.

This is very much the same scenario that occurred with web sites in the late nineties. Back then I worked with a company that sold web sites – lots of them. But after getting the site up and running, the traffic didn’t come by itself. So we figured out optimizing for search engines and that was the start of my SEO career. Blogs can generate traffic without search engines, but WITH search engines it can be even better.

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