TopRank Online Marketing

Lee Odden

20 Analytics Tools For Blogs

Lee Odden on Jan 17th, 2008     Blogging, Online Marketing, Web Analytics

There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

Many of the metrics tools used for blogs are also used for basic web site analytics. That makes sense because many blog initiatives do not have the same kind of budget as web site marketing programs do. Therefore, the analytics employed tend to be low(er) or no cost.

Lee Odden

State of the Blogosphere

Lee Odden on Apr 17th, 2006     Blogging, Blogging News, Online Marketing

Dave Sifry has posted his quarterly State of the Blogosphere with these results including the observation that technology product launches attract a significant amount of interest:

  • Technorati now tracks over 35.3 Million blogs
  • The blogosphere is doubling in size every 6 months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

Here are previous reports: February 2006, July 2005, March 2005, October 2004.

Still think blogs are a “passing phase”? Blog marketing is no place for a “herd mentality”, but it’s nothing to procrastinate over either.

Lee Odden

Lowdown on Performancing Metrics

Lee Odden on Mar 13th, 2006     Blog Marketing, Blogging, Blogging News, Google, Online Marketing, Web Analytics

Performancing Metrics

Last week, Nick Wilson of Performancing mentioned their new blog metrics service has been in Alpha testing and will be released to public beta soon, as in tomorrow possibly.

I believe there’s a huge opportunity in the blog metrics and analytics space. Many blogs use free programs with limited functionality and some have been able to get into Google Analytics. However, the measurable outcomes for a content publisher, particularly a blog, are different than for an ecommerce site. Therefore Google Analytics and many other stats programs are not the best fit for blog metrics.

What options for blog focused analytics are out there?

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