Over the past 7 years of blogging, one could say I’ve become quite familiar. Online Marketing Blog has received a lot of kudos recently but more importantly, our experience with reviewing others’ blogs has been a learning experience to say the least. I’ve looked at over 1,000 blogs to create the BIGLIST and recently reviewed the top UK Online Marketing Blogs as well.
Here are a few key characteristics I’ve found that represent a highly productive blog in terms of branding, community, SEO, PR, recruiting and taking mindshare away from the competition:
1. URL – Pick something short and easy to remember. blog.domainname.com works great, so does domainname.com/blog or even, companynamblog.com. Try to avoid obscure or long URLs like www.domainname.com/files/about/blog?home or worse, companyname.blogspot.com. If you’re a business, then act professionally and use a domain name you control for your blog URL.