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Lee Odden

Scott Monty Interview – Tips on Social Media for Large Companies

Lee Odden on Sep 22nd, 2008     Interviews, Marketing PR Conferences, Other Events, Social Media, Social Media Smarts

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.

This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.

http://video.google.com/videoplay?docid=-7593148891752653939

You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.

Lee Odden

Blog World Expo Photo Roundup 1

Lee Odden on Sep 21st, 2008     Blogging, Marketing PR Conferences, Online Marketing, Other Events

Blog World Expo in Las Vegas this weekend is by far the most social, friendly and generally “buzzing” conference I’ve been to in a while. Bloggers are opinionated, natural networkers. Many bloggers might not be as open in other situations, but here amongst several thousand other like-minded individuals, people open up. Plus, it’s Vegas baby.

Here are a few of my favorite photos so far from Blog World Expo:

Blog World Expo Audience
The audience during the “Blogs and PR” panel I was volunteered to join at the last minute. Fun!

Rick Calvert & Dave Taylor
Blog World Expo Founder Rick Calvert and Programming Chair Dave Taylor

Valerie Combs and Brian Solis
Beautiful people blog too: Valerie Combs and Brian Solis

Chris Brogan and Lee Odden
Chris Brogan aka ‘Jones Soda Famous” and moi

Geoff Livingston and David Berkowitz
Woot Woot for the Blog Team! Geoff Livingston and David Berkowitz

Lee Odden

Still Trying to Figure Out a Blog for Your Business? Blog World Expo

Lee Odden on Sep 11th, 2008     Blog Marketing, Blog Optimization, Blogging, Marketing PR Conferences, Online Marketing, Other Events

I wonder how many people reading this blog right now work for a company that:

1) Doesn’t have a blog
2) Has a blog but it’s on life support
3) Is considering blogging but not sure where to start
4) Has been blogging for a while, but wants to make it to the next level

Well, I’ve got some really good news.  On the heels of the OMMA New York conference Sept 18-19 comes Blog World Expo in Las Vegas Sept 20-21. What better place to have the world’s largest conference dedicated to blogging than the city that never sleeps because most of the active bloggers I know don’t sleep either.

Lee Odden

Upcoming TopRank Conference Schedule

Lee Odden on Aug 14th, 2008     DMA Annual Conference, Marketing PR Conferences, Online Marketing, Other Events, PR Conferences, Pubcon, Search Engine Strategies

I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.

Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:

Aug 20, 2008 – Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)

Sep 18, 2008 – OMMA Global, NYC
Panel: “Digital Asset Optimization”

Sep 20, 2008 – Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media
Media Sponsor

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