Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.
No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.
To avoid those gaps, the most important thing to do is follow an editorial plan where topics are researched and planned out in accordance to marketing objectives AND that serve the information needs of your target audience. That’s just good content marketing.