TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Business Blogging Ideas – What to Blog About When You Don’t Know What to Blog About

Lee Odden on Aug 5th, 2013     Blogging, Online Marketing

Ideas for BloggingBusiness blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.

No matter how talented a writer your business blogger or contributors might be, it is inevitable that situations will occur where there is either uncertainty or a gap in what to write about.

To avoid those gaps, the most important thing to do is follow an editorial plan where topics are researched and planned out in accordance to marketing objectives  AND that serve the information needs of your target audience. That’s just good content marketing.

Lee Odden

Blogging For Business or Pleasure? Personal Expression vs. Creating Value for Your Community

Lee Odden on Feb 11th, 2013     Blogging, Online Marketing

Is your blog content a form of creative expression or serving your community?Within the blogging community there’s a substantial number of bloggers that are independent business people and even more that run a personal blog. With the rise and fall and rise again of blogging as an online communications channel there are the expected debates about best practices and such.

One of the debates is around writing content as a stream of consciousness with the assumption that it will attract the audience that it deserves, causing it to be shared and exposed to even more readers.

Then there are the opportunists that seek to scale the reach of their content though blogging by creating processes for generating topics, keyword optimization and social sharing schemes to blast the content everywhere the internet’s sun doesn’t shine.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top