“To be a good search marketer, you must be a good searcher.” That’s sage advice for SEO and it’s also pretty handy for any kind of content marketing.
Recently I’ve found myself offering more advice on content creation by showing some of Google’s Advanced search features in combination with other content sourcing “tricks”. Since one of the most pressing issues with content marketing is content sourcing and curation here’s a sample of those tips you might find useful:
These tips assume you’re already working in the context of a planned editorial calendar with content types, topics, keywords, promotion and repurposing identified.
Start by creating a list of your topics. Then get into audience pain points and characteristics, document types, contexts/situations for use. For example: