TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Top Ten Online Marketing Tactics

Lee Odden on Feb 8th, 2008     Online Marketing

Online Marketing Tactics

Earlier this week we started a poll on what online marketing tactics our readers would use most in 2008. The polling plug-in allows for only one choice and over 100 people have responded so far. We’ll keep the poll running for another week or so, but here are the top ten tactics rankings so far out of 35 listed and the percentage of votes for each.

With the vote count at over 150, I’ve updated the top ten as of 02/13/08:

  • Blogging (27%)
  • Email marketing (16%)
  • Search engine optimization (14%)
  • Pay per click (9%)
  • Social networks (Facebook, LinkedIn) (5%)
  • Blogger relations (4%)
  • Online public relations (3%)
  • Viral marketing (3%)
  • Free content (white papers) (3%)
  • Corporate web site (3%)
Lee Odden

The difference between tags and categories.

Lee Odden on Oct 12th, 2007     Blogging

Tags & CategoriesWith the release of WordPress 2.3, tags are now a standard part of all WordPress bogs. However, many new bloggers don’t know the difference between tags and categories so I thought I’d elaborate.

Categories are the different areas of your blog. They are the sections that you want to break your blog into. Categories will continue to gain more and more posts over time as you post on them often. Think of them like the main services or main product categories on a website.

If you have a site all about sports, your categories may be: Football, Baseball, Golf, Basketball and Hockey.

Tags are words or phrases that are specific to individual posts. They are items that will give the post additional exposure. Tags differ from categories as they are words or phrases that are less often used.

Lee Odden

Defining Business Blogging Success

Lee Odden on Oct 3rd, 2007     Blog Marketing, Blog Optimization, Blogging, Online Marketing

rss-success1.jpg

When talking with TopRank or M&O Account Teams about new clients, it is inevitable that I will ask if there is a blog involved. There are simply too many advantages to enabling a web site with fresh, themed content that is well structured for SEO benefits and that also offers a great platform for creative promotion, not to consider it in the online marketing mix. However, the mis-perceptions about what a blog is and is not abound, even with self-described “blogging experts”.

Despite that, I think it’s a perfectly reasonable question for a company to ask: “Why should we have a blog and what will it do for us?” Answering that question in the most effective way possible starts with understanding the business and marketing goals of the company. Too many SEOs and blogging consultants focus on the mechanical capabilities of a blog and not on the business goals that can be met.

Lee Odden

What Not To Do With Your Business Blog

Lee Odden on Aug 9th, 2007     Blogging, Online Marketing, Rant

This morning, and I mean really early morning, I went about my weekly perusal of about 50 or so SEO and SEM blogs. For the most part this is a very informative and satisfying experience. However, there are a few barriers to blog reader experience that I feel especially obligated to point out. These observations are relevant for any business blog:

  • Don’t make readers register or login to make a comment. What, you’re too lazy to manage all the comment spam? Or install a better spam filter? You’re lucky to get people to your blog in the first place. Why make it inconvenient to interact?
Lee Odden

Reader Poll: Best Blog Content

Lee Odden on Jun 28th, 2007     Blogging, Online Marketing, Reader Polls

reader poll

If you’re a regular reader of Online Marketing Blog, you’ll know we like to tweak things on a pretty regular basis. I send such refinement requests to Thomas, my blogmaster, just about every day. “Make this bigger, make that smaller, add xyz plug-in or check on something with our host VISI”. I’m sure it’s annoying but it’s what he gets paid for. :)

Like many bloggers I look at stats pretty often and since we started using the most recent version of Google Analytics, I’ve been able to get a better handle on what kind of content generates the most interest (and inquiries) as well as traffic sources, etc. In fact, I just checked this morning and see for April to June 28, 2007 the 5 most popular resource pages (in terms of traffic) were:

Lee Odden

WinJournal – New Windows Desktop Blog Client

Lee Odden on May 16th, 2007     Blogging

WinJournalMariner Software is getting ready to release their new blogging client called WinJournal. If you’ve used a Mac, then you may be familiar with MacJournal. Well it’s the same idea, just for Windows users.

WinJournal aims to bring journaling, blogging and podcasting into one application. Its blogging capabilities tie into MovableType, TypePad, WordPress, Live Journal, Blogger and Windows Spaces. You can even publish your entries to a web server via FTP. Not sure if that includes an RSS feed or not, but it does sound like a great option. Or you can just use WinJournal write your own entries that don’t get published.

Lee Odden

3 Blog Mistakes You Can Avoid

Lee Odden on Apr 17th, 2007     Blog Marketing, Blog Optimization, Blogging, Online Marketing

man-woman-laptop.jpg

As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo the bulleted list of blog plugins and recommendations that you typically see on such sessions in favor of something more personal.

The presentation focused on 3 of the biggest mistakes we’ve made with Online Marketing Blog in the past 3 years, why we made them (and why others do too), what we learned, what you can do to avoid them and the expected outcomes.

This format was well received, so I thought I’d share them here.

Mistake Number One: Goals.

Lee Odden

Sourcing Content for Business Blogs

Lee Odden on Feb 21st, 2007     Blog Marketing, Blogging, Online Marketing

magnifying-glass2.jpg
Blogs are useful for many marketing and communication purposes. They’re also useful simply as software that manages content. Businesses can use blogs to communicate a corporate vision, to build thought leadership corporate-wide or for subject matter experts. Blogs can be very useful in support of public and media relations efforts and they are certainly excellent tools for making a site more search friendly with fresh content that attracts incoming links.

One of the best resources for blog content comes out of interactions with prospects and customers. If an organization can tap into the flow of dialog that happens between front line employees such as sales people and customer support there is an abundance of valuable content available. If customers and potential customers have questions about certain topics, then it’s pretty likely that many others will too.

Lee Odden

Reader Poll: Blogger’s Block

Lee Odden on Feb 13th, 2007     Blogging, Online Marketing

reader poll

Blogs are great marketing tools, but if you’re running or working in a successful business it can be tough to find the time. Hence, this week’s reader poll:

What do you do when you can't think of something or you're not motivated to blog?

  • Just don't blog (51%, 46 Votes)
  • Repost news of the day with your commentary (21%, 19 Votes)
  • Avoid the situation by scheduling content in advance (pre-write posts) (13%, 12 Votes)
  • Run a poll about how to deal with blogger's block (10%, 9 Votes)
  • Ask a co-worker to write a post (2%, 2 Votes)
  • Repost links to popular posts (2%, 2 Votes)

Total Voters: 90

Lee Odden

Down but not out and lessons learned

Lee Odden on Feb 7th, 2007     Blogging, Online Marketing

Some of our regular readers may have noticed that Online Marketing Blog was not available for about 26 hours this week. We were informed after calling our hosting company, that the site was under attack by hundreds locations sending unresolvable requests or a denial of service attack. The host shut the site down without telling us as it was on a shared server and the increased traffic was affecting other web sites.

After numerous attempts to get access to our data with ambiguous responses from our host, we finally decided to change hosts. I planned to do this on Friday night so DNS propagation would occur over the weekend. But the hosting company was not able to do anything to resolve the situation in the short term so we made the call to change hosts with more support resources asap.

Lee Odden

No Blog? Missed Opportunity

Lee Odden on Jan 30th, 2007     Blog Marketing, Blogging, Online Marketing, Online PR, Public Relations

Yesterday one of our account managers emailed me about a very nice hit (mention in an article) for a media relations client (way to go Bill!) in a prominent technology publication. This pub has an online version and the topic was pretty provocative.

I did a quick search on Google blog search and noticed a significant number of blogs buzzing about this topic. It would be a great opportunity for the client to participate in those threads of dialogue and present their unique perspective. Doing so with a blog post to link back to offering more details would be a great way to connect with a community that cares deeply about the topic. Except one thing. The client doesn’t have a blog.

Lee Odden

Blog Credibility and Ads

Lee Odden on Jan 29th, 2007     Blogging, Online Marketing

When the first iteration of this blog went live, there was no intention of doing anything but documenting resources and sharing information. For a short time, we ran some Google AdSense ads and then participated in the beta of the Yahoo Publisher Network for a while. We even had a few image ads.

But ads just didn’t seem right so with the exception of very small sponsor text ads for the RSS feed, there is no advertising on this blog. I suppose one could argue the whole thing is an ad, but not in an explicit way.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top