Build a strong following and community and you have an army of brand advocates, especially when those advocates have a voice and a following of their own. As companies and agencies become more savvy about monitoring the social web, it’s important to understand what stage each voice is coming from and where they might go.
Here are my suggestions for 6 stages or types of blogger brand involvement:
1. Blogger mentions a brand – Sentiment could be anything: agnostic, positive, critical feedback, negative/dissenter. But it is hopeful and not cynical. Of course this is not an evangelistic activity, but it is often the starting point.
2. Blogger reviews product/service associated with topic, interviews topic author, reaches out and create dialogue.