AdAge Power 150 and Bloglines Reporting Issue

Readers of Online Marketing Blog may have noticed the “ranking” for our blog reported by the AdAge Power 150 widget has dropped from #12 to #43 or so the past week. I just wanted to assure new readers this is not because of any change in subscribers, links or traffic but due to Bloglines not reporting any of our subscribers.

Even though the Bloglines metric reported by AdAge is zero (we actually have over 1300 subscribers) OMB still ranks in the top 50 on the AdAge Power 150 with a score of 61. Add to that the 13 we’d normally get for the number of Bloglines subscribers and the score for Online Marketing Blog hits 74, which ranks us somewhere between #9 and #13 as there are several others with the same score. Blog and Feed Search Blogs and Feeds Search

The long awaited Blog Search Engine has finally launched. There are two iterations: One for in the form of another right side option. The other within The blogs and feeds search is directed more towards general users. The Bloglines versions offers more advanced options for “prosumers” as Kaushal Kurapati from called them in our preview call.

Key features include the use of “expert rank” which breaks the web into communities and defines subject specific link popularity. This is combined with subscription data to determine relevance in blog and feed search results.

Another key feature is the quality of content. Blogs and Feeds search is available in 20 languages with 4-6 million articles indexed per day. There are 1.5 billion articles indexed overall. Blogs and feeds that are indexed only include the feeds that Bloglines users have subscribed to.