In a recent study by Omnicom Group’s Brodeur and Marketwire about how journalists use blogs, it was found that blogs are are a regular source for journalists for improving the speed of reporting news as well as guiding tone, but not for improving quality:
- Over three quarters of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
- Nearly 70 percent of all reporters check a blog list on a regular basis
- One in four reporters (27.7%) have their own blogs
- About one in five (16.3%) have their own social networking page
- Almost half of reporters (47.5%) say they are “lurkers”
- Over half said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting
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