Social media has the power to drive an insane amount of traffic. While many may not think of it has a source of huge potential, Pinterest drives more traffic than Twitter, LinkedIn, and Reddit combined. But how do you harness the power of this social network powerhouse to drive that traffic to your blog? Cynthia Sanchez, one of TopRank’s 25 Women who Rock Social Media, gave a session on Taking Your Pinterest Account to the Next Level. Her strategies for attracting followers and driving traffic to your blog showed great ways to blow your blog up on Pinterest.
Minnesotans are used to the freezing cold, the slippery snow, and the driving obstacles that come with Winter. Like many Northerners who get to experience Minnesnowta Ice, we often daydream about going somewhere warmer like California, Florida, or even Las Vegas.
Well, I don’t have to daydream about warmer anymore.
Along with my TopRank Online Marketing teammates Ben and Nick, I’m going to NMX in Las Vegas! With attendees from over 50 countries, NMX aka Blogworld, offers everything from blogging, podcasting, business, and video sessions to lots of power networking and some much needed warmth.
But that’s not the only reason we’re excited to attend NMX with 4 tracks of content ranging from podcasting to web TV. Here are 7 more reasons we can’t wait to board our plane and head off to the city that literally never sleeps:
People flock to Las Vegas for many reasons. Some want to experience the nightlife while others are interested in seeing acts perform, lounging by the pool, eating gourmet meals, or even attending marketing conferences.
To win big in Las Vegas you need a little luck and an understanding of the game. Similarly, if you want to make it in the world of search and social media, you need to understand what works and what doesn’t.
The Rat Pack of the 1960′s was the must see act of it’s time. Fans would visit Las Vegas from all over the country for a chance to see the likes of Frank Sinatra, Sammy Davis, Jr., and Dean Martin perform live. The “must see” Vegas act in January is the “New Media Rat Pack” playing live at NMX and includes top new media experts and digital celebrities ranging from Dana White of the UFC to Guy Kawasaki.
In last week’s post about myth-busting social media, I asked what other marketing tactic or channel has attracted as much conjecture, blind advocacy and malarkey. Only SEO can compare to social media when it comes to the volume of misperceptions and out-dated information posing as “best practices” online.
They say that the only things you can count on in life are death and taxes. Also, that search engines will change.
Google runs over 20,000 experiments per year and at any given time, 50-200 different versions of Google’s core algorithm are helping billions of searchers find what they’re looking for. Add to that, personalization by location, past search history and the influences of the social graph and you have one of the most complex and fast changing systems ever created.
In college I had a diverse group of friends, people that represented different interests and common experiences which made my time during those years a lot more fulfilling. Even better was that these different groups all came together fairly regularly for a themed event at a local watering hole. Connecting with diverse interests in a meaningful way has been a tremendous business advantage to this day.
When I attended my first BlogWorld conference in 2008, it was a similar experience in that there was a convergence of different groups: from new media/bloggers to public relations, to internet marketers to brands and business owners. The common experience of using blogs and digital content as a communication platform has brought a lot of people together in a way like few conferences have. I’ve made some of the most meaningful connections for my business and personal growth through BlogWorld, now known as NMX.
At BlogWorld New Media Expo in New York, John P. and Cali Lewis had me on their GeekBeat.tv show where we talked about a mix of digital marketing topics including “walk the talk” marketing consulting, the power of word of mouth, the value of influence, common marketing challenges for companies, ROI vs. the promise of ROI, budget limitations vs. culture, the “must do” of getting started with social media.
Those companies that take the time to understand who their audiences and influencers are can dig into optimal means of information discovery, what target audience preferences are for media type and format, and how to inspire action whether it’s a referral or a sale. With that insight, marketers can work to develop a plan to continuously optimize the brand’s effectivenss at connecting content with customers all across the lifecycle: awareness, interest, consideration, purchase, retention, advocacy.
Scott Stratten’s (@unmarketing) opening session at BlogWorld NY was one of the sessions that I was most excited about. I even asked if I could walk in early and get a good seat (nerdy I know).
I was not disappointed. Scott was one of the most entertaining and honest speakers I have seen to date. In short, he keeps it real (and speaks in tweets which makes sharing easy). Before his session I had the opportunity to ask Scott some questions of my own as and he was kind enough to provide me with some great and you guessed it, honest answers which I have also included at the end of this post.
After a successful Blog World Expo New York, I’m very much looking forward to BlogWorld Los Angeles in just under 2 weeks. Judging from the conference agenda, there’s an impressive roster (275+) of experts, pundits and long time bloggers presenting on just about every relevant topic you can think of.
Blogging has been cited as one of the most effective forms of social media marketing for achieving top visibility in search and on the social web and corporate investment in social media is growing significantly. This is as true for agencies like TopRank Online Marketing as it is for any business with a good story to tell. We’ve promoted blogs as the centerpiece of a hub and spoke model that has been adopted by many other agencies and corporate marketers.
While initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he’s funny.
The lowdown on this session: How bloggers can better understand the world of advertising, marketing and PR to avoid common mistakes. How can we learn from the crappy behavior of the bloggers before us.
There’s a low cost of entry to become a blogger. Basically, all you need is a pulse and an internet connection. But, just because you’re a blogger, doesn’t mean you’re a diva. When you start to evolve as a blogger is when you attract an audience. You’re still not a rockstar, but you’ll be making progress when people are paying attention to you and engaging. For perspective, many advertisers require a minimum of 100k pageviews per month. If your blog isn’t at that level, you’re still building.
The disciplines of search, social media, content marketing and online PR continue to intersect and often combine to create a powerful mix. Besides leveling the playing field, companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior. Learning and mastering the ability to integrate should be top of the personal development list for marketing and communications professionals.
Here are the details for four upcoming events to do a deep dive into Optimized Online Marketing and PR. I hope to see you there:
Event: Blogworld Expo New York – Social Media Business Summit
Date: May 24-26, 2011
TopRank Presentation: Dominate Your Niche with Social Media, SEO & Blogging