This past Saturday, I visited local Twin Cities brewery, and soon to be local institution, Surly for their weekend growler sale. As per usual, my group and I were not alone in our quest as local denizens lined up to purchase as much as they could carry of the finest locally produced brew since the Hamm’s bear danced straight into our hearts.
So what is it that makes Surly, a beer that’s only been in existence on a local scale since 2006, a brand already demanded for by name and housed in a brewery that has become a Saturday destination point for many? The answer for Surly as well as other brands with an enthusiastic following can be found in Rohit Bhargava’s new book “*Personality Not Included.”
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