TopRank Online Marketing

Lee Odden

Book Review: Putting the Public Back in Public Relations

Comments | Posted by Lee Odden on Oct 21st, 2009 in Book Reviews, Online Marketing, Online PR, Public Relations |

Putting the Public Back in Public RelationsWhen Brian Solis asked me to do a review of Putting the Public Back in Public Relations, the book he and Deidre Breakenridge published earlier this year,  it didn’t take a second to say yes. Putting that decision into action took a little longer and it finally took some time on a plane to get it done.

I’ve known Brian Solis through our common industry involvement with social media and the Public Relations world for several years.  Brian is a thought leader not because he’s popular on the social web or because he’s the cool-guy host of the Tech Set parties, or even because of his successful PR business, board memberships with up and coming companies, keynote presentations or the popular blogs he publishes at briansolis.com and bub.blicio.us.

Lee Odden

Book Review: Crush It by Gary Vaynerchuk

Comments | Posted by Lee Odden on Oct 18th, 2009 in Book Reviews, Online Marketing, Social Media |

crush itI picked up a copy of Gary Vaynerchuk’s book “Crush It” to read on my way to DMA in San Diego. Get the book from Amazon (link above) not at the airport unless you’re funding your own stimulus package for airport book stores.

For readers that are not familiar with @garyvee and Wine Library TV, like I wasn’t when first  meeting Gary at Blog World Expo a year ago, Vaynerchuck is a poster boy for a small business that has leveraged passion, product and social media to stimulate incredible business growth and community around his brand.

After BWE, the next time I saw Gary was when he keynoted at Affiliate Summit early in 2009. That was an experience. His “tell it like it is” style isn’t for everyone, but personally, I like it.

Lee Odden

Review: YouTube and Video Marketing An Hour A Day

Comments | Posted by Lee Odden on Sep 24th, 2009 in Digital Asset Optimization, Online Marketing, Social Media |

Greg Jarboe Book “Master Story Teller”, that’s how I would describe Greg Jarboe, someone I’ve known in the internet marketing and PR world for several years. Now he’s pioneered yet another essential digital marketing channel: online video. In YouTube and Video Marketing: An Hour A Day, Greg has assembled a priceless collection of insights, examples and practical tips for companies that want, that need, to understand how to use video marketing to grow their business. You cannot afford to miss this story.”

That’s the endorsement I gave Greg’s new book based on the preview copy a few months ago. He gave me a copy of the final book at SES and I thought it very timely to provide a more in-depth review.

Lee Odden

“Let’s Go” of the Social Web: The New Community Rules

Comments | Posted by Lee Odden on Jul 21st, 2009 in Online Marketing, Social Media |

marketing on the social web

How to be successful on the social web? Be useful and helpful to others. Few people epitomize this principle better than veteran internet marketer, Tamar Weinberg.

Tamar Weinberg & Lee OddenI remember some of my first interactions with Tamar years ago, involving her making sure I had all my questions answered about something I posted on IM.  Tamar has blogged about search and social media marketing at 10e20, Search Engine Roundtable, Mashable and many other high profile web sites. A prolific and extremely hard working blogger, social media marketer and techie at heart, Tamar is also a “super user” of the social web. That firsthand knowledge of how to listen, engage and promote is clearly evident in her new book, The New Community Rules: Marketing on the Social Web“, published by O’Reilly.

Mike Yanke

Personality Not Included: Cultivating Corporate Personality With Rohit Bhargava

Comments | Posted by Mike Yanke on Apr 16th, 2008 in Online Marketing, Reputation Management, Social Media |

personalitynotincluded_cover_6

This past Saturday, I visited local Twin Cities brewery, and soon to be local institution, Surly for their weekend growler sale. As per usual, my group and I were not alone in our quest as local denizens lined up to purchase as much as they could carry of the finest locally produced brew since the Hamm’s bear danced straight into our hearts.

So what is it that makes Surly, a beer that’s only been in existence on a local scale since 2006, a brand already demanded for by name and housed in a brewery that has become a Saturday destination point for many? The answer for Surly as well as other brands with an enthusiastic following can be found in Rohit Bhargava’s new book “*Personality Not Included.”

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