Online Marketing Blog

Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History“.

A longtime fan of the Dead, David co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan to share the brilliant innovations the Dead brought to the business of marketing music and building an incredibly passionate community of brand enthusiasts.

While we were both speaking at the Vocus User’s conference in Washington D.C. last month, David took a few minutes with me to do the following video interview on his new book:

I’ve recently been reading a book, yes a real book, about search engine optimization and PHP. It’s a great overview on a handful of things you can do to optimize your PHP website.

It’s from Jamie Sirovich and Christian Darie over at SEO Egghead and is written programmer to programmer. If you don’t have a handle on PHP, then this book is probably not for you. But if you have some programming skills and want to learn more about SEO, I highly recommend this book.

Chapter 16 is all about optimizing WordPress for search engines. It walks you though the install and gives practical tips, code snipits and plugin recommendations to help any WordPress blog become a bit more search engine friendly.