What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have?
What resource is this, you ask? Your employees.
Jay Baer, CEO of Convince and Convert explains that when your employees are satisfied with their job, they become your biggest brand advocates. True advocacy is born from culture, not technology or marketing. Brand advocates, whether they are your customers or employees, appreciate and relate to the culture of your company.
Your employee’s happiness can also have a huge impact on your brand’s social media success. In fact, in 2012, 40 of the top companied to work for were also some of the most successful companies in social media.