Brand-management Tag Category - Online Marketing Blog

PubCon: Managing Brands Online

Comments | Posted by JCR on Nov 12th, 2008 in Online Marketing, Pubcon, Reputation Management |

The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative. Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation.

This panel of brand ambassadors, including Jessica L Bowman, Sr. Marketing Manager for Yahoo!, Lauren Vaccarello, Director of Publishing for Forex Capital Marketers, Tony Wright, CEO and Founder of WrightIMC, and Brian Combs, Senior VP & Chief Futurist for Apogee Search, discussed the ins and outs of how to manage both your reputation and brand in the intricate and sometimes hostile environment on the web.

PubCon: Managing Brands Online

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25 Signals of Credibility for Marketing Agencies

Comments | Posted by Lee Odden on Sep 10th, 2007 in Business of SEO, Public Relations, Reader Polls, Reputation Management |

With so much uncertainty due to inflated promises, bad press and a fast changing industry, what “signals” of credibility do companies look for in trusted internet marketing partners and resources? Our gift to you today is an annotated list of 25. In one way or another, TopRank is involved with all of the following marketing and PR tactics either for ourselves or for our marketing and public relations clients.

But I’m also curious what Online Marketing Blog Readers have to say on this topic. Let’s have a little vote shall we? After the list there is a poll so you can vote for your favorite.

25 Signals of Credibility for Marketing Agencies

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