Every brand has a story and every story has a purpose. But what does your story say about you?
The Storyteller Marketing session was fantastic. It’s a different way at looking at marking. Some presenters didn’t even consider themselves marketers, instead, storytellers. It’s all about finding or creating a story that will spread, in a positive way, around the web, from mouth to mouth and be more than just some advertising campaign.
A few good examples that they provided included Dove’s Pro-Aging, Kleenex stories and Apple’s recent Mac & PC. Sometimes the stories are true, sometimes their created, but they are never fake. You can’t pay someone to pretend to have a story as it doesn’t work. It’s got to be real.