Online Marketing Blog

Every brand has a story and every story has a purpose.  But what does your story say about you? 

The Storyteller Marketing session was fantastic.  It’s a different way at looking at marking.  Some presenters didn’t even consider themselves marketers, instead, storytellers.  It’s all about finding or creating a story that will spread, in a positive way, around the web, from mouth to mouth and be more than just some advertising campaign.

A few good examples that they provided included Dove’s Pro-Aging, Kleenex stories and Apple’s recent Mac & PC.  Sometimes the stories are true, sometimes their created, but they are never fake.  You can’t pay someone to pretend to have a story as it doesn’t work.  It’s got to be real.

JupiterResearch has release their “US SEM Executive Survey 2006″ reporting that 40 percent of search marketers spent at least $500,000 on search in 2005, compared to 12 percent in 2004. A significant number of those companies are using search marketing to satisfy their online branding objectives.

The JupiterResearch survey also found that, while search marketing has traditionally been used for direct marketing purposes, more marketers are seeing the value of search for branding.

While generating immediate sales of online products is the goal of 37 percent of sophisticated search advertisers, 31 percent say building brand awareness is their main objective.

Via DM News