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Lee Odden

5 Reasons Why Employees are Your Best Brand Advocates

Lee Odden on Aug 1st, 2013     Guest Posts, Online Marketing, Social Media

Employee Brand Advocates

Confronted with the need to enter the social media space, companies are challenged with forecasting and allocating resources. At the same time, other companies are advancing towards more mature social media best practices and the drive to scale performance increases. 

In both cases, there’s an often untapped resource businesses can explore for brand advocacy and engagement on the social web. To offer insight into the how, the smart and savvy B2B marketer Erin Nelson shares her insights:

Employees are immersed in the complexities of today’s social media landscape.

They are engaging with multiple networks and they are heard (even if for only a brief moment) by large numbers – daily. Marketing executives can certainly choose to leave these impressionable and active online crusaders to themselves. Or they can realize they are sitting on top of a lush and lucrative goldmine.

Lee Odden

How the World’s Top Marketers Make Emotional Connections to win in the Marketplace

Lee Odden on Jul 22nd, 2013     Guest Posts, Online Marketing

LoveworksApple. Google. Disney. These are some of the most admired and in many cases, loved brands in the world.  No doubt, many companies are envious of the connection these top brands have been able to make with their customers.  A strong connection between brands and consumer manifest in many ways from retention to word of mouth to premium pricing.

As companies focus in on creating more content and utility in their marketing, more organizations are beginning to realize the importance of creating an emotional connection. This is along the lines of meaningful vs. mechanical marketing I’ve often talked about.

I was reading a book recently that focuses in on exactly this topic: Loveworks: How the world’s top marketers make emotional connections to win in the marketplace by Brian Sheehan.  Brian agreed to do a guest post answering a pretty important question in today’s age of information overload: What makes a company loved?

TopRank Online Marketing

SES San Jose: Storyteller Marketing: How The Art of Storytelling Matches Up With the Business of Marketing

TopRank Online Marketing on Aug 18th, 2008     Marketing PR Conferences, Search Engine Strategies, SEO, Social Media

Every brand has a story and every story has a purpose.  But what does your story say about you? 

Storytelling Panel

The Storyteller Marketing session was fantastic.  It’s a different way at looking at marking.  Some presenters didn’t even consider themselves marketers, instead, storytellers.  It’s all about finding or creating a story that will spread, in a positive way, around the web, from mouth to mouth and be more than just some advertising campaign.

A few good examples that they provided included Dove’s Pro-Aging, Kleenex stories and Apple’s recent Mac & PC.  Sometimes the stories are true, sometimes their created, but they are never fake.  You can’t pay someone to pretend to have a story as it doesn’t work.  It’s got to be real.

Lee Odden

Brand is king for search marketers

Lee Odden on Jun 12th, 2006     Online Marketing

JupiterResearch has release their “US SEM Executive Survey 2006″ reporting that 40 percent of search marketers spent at least $500,000 on search in 2005, compared to 12 percent in 2004. A significant number of those companies are using search marketing to satisfy their online branding objectives.

The JupiterResearch survey also found that, while search marketing has traditionally been used for direct marketing purposes, more marketers are seeing the value of search for branding.

While generating immediate sales of online products is the goal of 37 percent of sophisticated search advertisers, 31 percent say building brand awareness is their main objective.

Via DM News

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